On Saturday, 13th of August, another monthly meeting of students, scholarship holders of the Hastor Foundation, was held in the premises of the ASA Prevent Group. As usual, the meeting was attended by students from various cities of Bosnia and Herzegovina. Despite the long travel and the early morning hours, the students had shown exceptional desire to work and socialize.
What is neuro-economics and neuro-marketing, how some ordinary advertisements influence our choices in life, how to protect yourself from social marketing, how to create your own advertisement and what is the power of persuasion? – These were all topics that Berina, through various examples, tried to present to our students. Neuro-economics is a concept with which we very often meet, although most people do not know what it is exactly or in which way does it functions. Most research in this area was done by well-known economists Daniel Kahneman and Amos Tversky, who in 2002 received the Nobel Prize for the theory of ‘How do people manage risk’.
However, in addition to the many attempts to explain them, and to protect yourself from them, neuroeconomics and neuromarketing are developing more and more every day. After an instructive theoretical part, our students had a practical workshop. Divided into groups, they got themes and they were supposed to create an advertisement based on the theme which would be then used as the best way to sell their product, with special emphasis on the power of persuasion. The students really had a lot of ideas, and their presentations and company embellished this monthly meeting.
”I really enjoyed talking about the topic that I love and study. I am grateful to the Foundation that gave me this chance. It was a pleasure to work with smart and highly educated people. I am carrying only the positive impressions from the meeting, and after discussions with my colleagues, I can only say that I remain optimistic about the future of my country and its progress, ” said Berina in delight.
Hanka Mujkić
